Monday, February 22, 2010

Adrenaline Alley - Social Enterprise in Action

How not to cycle to school!!!

Just visited Adrenaline Alley - very well-named indoor urban sports area in Corby, Northants which attracts BMXers and skateboarders from all over the UK and overseas to perform their amazing stunts. It is also a great facility for the young people of Corby... providing a good environment to practice their skills and keep them entertained.

It's in a converted old chicken factory now fitted out with massive ramps and jumps including the 'vert' ramp (as in 'vertical') which I was invited to slide down (this involved a tad too much adrenaline for me so I declined). We also saw kids practising stunts with their scooters and in-line skates.

Mandy Young is the genius behind this really successful project and she and her team have picked up a stream of awards for their success.

Adrenaline Alley
, like BrightKidz, is a social enterprise - an economically sustainable business providing social benefits with any excess income ploughed back into the organisation. It's great to meet up with other social entrepreneurs and understand the passion behind their business.

1 comment:

Lance said...

Where's your spirit of adventure? I've done skateboarding on the wii fit. There's nothing to it, half-pipe, ramp...vert? bring it on.