Santa's Visit to the Walking Bus
I've been working on our December e-newsletter today. Of course there has to be a Santa story this month so I put in a bit about when Santa came to visit our Walking Bus last year.

The kids loved it especially as our junior conductors were his helpers and helped give out free wristbands to those who took part. The press also came and took photos (Santa stories in December somehow seem to attract journalists). We had some new recruits, some of whom even came again when Santa wasn't there.

I think any walk to school scheme can do with a publicity/promotion boost like that every now and then just to keep the numbers up and help keep the profile high within school and to the wider public.

The only problem was we used a bit of a cheapo 'beard' - it didn't take the kids long to notice the elastic at the sides but at least they were impressed with the rest.