Oh No: It's 'Safety'!
When we first started out a couple of years ago I used to go around local school fetes and have a stall selling our products. The concept of children wearing fluorescent waistcoats was a bit of a culture shock to many parents (although many dads were used to wearing them for work).

The automatic reaction of some parents was 'Oh no: it's safety, my child wouldn't wear safety' (as if 'safety' was a kind of disease). Meanwhile their child is standing next to them and longingly looking at an orange BrightKidz waistcoat (seeing 'bright funky colours' not 'safety').

So often I need to say to parents (and teachers) 'Have you asked the children what they think?'.