Joggers advised to wear bright reflective clothing

If you go jogging or walking late evening or early morning you may want to take a look at this article: MSMS | MSMS Encourages a Safe Return for the ‘Weekend Warriors’. If it's true for joggers then cyclists should take heed as well. 


I quote 'In 2007 alone, 4,654 pedestrians died and 70,000 were injured in traffic accidents in the United States, according to the National Highway Traffic Safety Administration (NHTSA). Evenings and mornings posed the greatest risk, due to the lack of visibility. Many of these deaths and injuries involved joggers and might have been prevented had the joggers made themselves more noticeable to drivers of motor vehicles.'


When I was a kid out cycling I used to think that it was up to road users to see me whether I had lights or not. High visibility clothing was just not heard of. That's all very well but the cyclist invariably comes off worst in a collision.  That's why I take responsibility for making sure motorists have the best chance of seeing me. I have observed that most motorists are very considerate of cyclists perhaps increasingly so these days. I also think that if a cyclist or jogger demonstrates to a motorist that they take their safety seriously by wearing hi vis and a helmet then motorists are more likely to take them seriously as well. However, I'm sure this depends on your location. In London I'm sure the whole experience may well be different.

Fluorescent Sports Shirt - Product Review

Well it's been warm for the last few days but has it been warm enough to cycle to work in a t-shirt? Time to test out our new T-shirt. 


It is certainly bright being fluorescent green (other colours are available : yellow, orange and pink) - it will make me visible during the day. There is no reflective material on it so is no aid to visibility after dark. They can be customised with a reflective print to aid night time visibility.


These shirts are lovely to wear. The material is very light and feels cool to touch. They are made from Neoteric textured fabric with inherent wickability for comfort (takes perspiration away from the body). My journey to work takes about 30 minutes and it felt comfortable for the whole journey.

These shirts can be customised with a custom print (minimum order 10) or you can choose one of our popular prints.  Normal retail price for 1 is £12 but bulk discounts are available and schools, local authorities and youth groups can apply for additional discounts.


Why not take a look at this product on our website?

Spring is in the Air!!

You can definitely tell that Spring and the good weather is on the way. My colleague has just arrived at work looking very bright in one of our new fluorescent sports shirt which he wore for cycling in to work. Feeling very inspired maybe I'll give it a go next week!!

This picture shows the high vis rucksack which works both as a great way of letting other road users know you are there, plus lots of room to carry everything.

Some great new products for the spring

I love the new products we've just introduced for the spring. There are some nice colourful incentives for kids. I particularly like our new rubber (erasure for our US customers) codenamed rainbow. We were going to call it a 'rainbow rubber' but knowing what our kids are like we'd have been given the third degree having blue and red next to each other!

If you want to promote active lifestyles then you've got to take a look at our new 'Be Bright Get Active' pens. Originally we wanted to do these in purple text on red but it just didn't show up very well.

Are you looking for new ways to get the road safety message across in the classroom? Then look no further than the delightfully illustrated book 'The Dangerous Road Game' by Hedley Griffin.

All these products and many more are available at www.brightkidz.co.uk and remember if you are a school, local authority or youth group then you can register online for discounts.

We've also added some great new adult clothing to our range. These fluorescent sports shirts are just what you need if you are out and about jogging or cycling. Or you might like one of our new fluorescent fleeces.