Sunday, September 17, 2006



A Camping We Will Go

This weekend my eldest went off on his first cub camp. Made me very nostalgic about when I went camping as a Girl Guide... I remember collecting wood for the fire and scrubbing cold porridge out of big pans (there's no way I'd have agreed to do that at home!).

Someone always seemed to trip over one of the guyropes. This weekend I noticed some of the newer tents had fluorescent guyropes... what a good idea...they're much easier to see in daytime and especially as it starts to get dark... so no more excuses for tripping over them!

Talking of being seen, all the cubs went off on a nighthike on Friday and were well kitted out with their BrightKidz fluorescent, reflective waistcoats - custom made in green with dark green edging and their scout group logo printed on. Afterwards they had fun with torches by shining on each other's reflective bands when they played 'wide games'.

Supernanny Uses Shiny Feet Stickers to Get Toddlers Walking to School

On TV the other week Jo Frost (aka Supernanny) was trying to get a toddler to walk to school with his sisters and mum without the young boy having a strop.

To get him interested in the journey Supernanny produced some ' happy feet stickers'.... which I immediately recognised as the Shiny Feet stickers which we sell. They had drawn a simple map of the landmarks they'd see on the way to school and each time he spotted one he was allowed to put a sticker on the map. it was a brilliant way to get him to concentrate on the walk and made life so much easier for his mum and sisters.

We love your idea Jo!

Saturday, September 09, 2006

Fluorescent Fleece Beanie Caps

Last week our first stock of our new fluorescent Beanie Caps arrived. According to my dear colleagues I'm not cool enough to model them!!! Blooming cheek!!! Anyway they're only £4.30 each at the moment (get a bit of a discount if you're a school or local authority). Yellow fluorescent items are always popular but I prefer these in orange.
New Catalogue Now Available

Remember I said we'd been working hard on the new catalogue? Well they've been delivered and we've got thousands of them. So if you want one or some please let us know. Tel: 01536 454994 (UK). Lots of interesting info on how to be bright plus loads of new products.

Friday, September 01, 2006

Saying My Bit - Institute of Road Safety Officers Conference 2006

In July I was invited to speak at the Institute of Road Safety Officers’ Conference. It sounded a bit daunting when I was first invited because I had never spoken at a national conference before.The theme of the conference was how road safety should be taught within the school curriculum.

The talk I gave was about linking road safety education with sustainable transport initiatives. In non-jargon speak, that was about making kids safer on the road and getting them to walk.

I think in the past some road safety tactics have been a bit scaremongering, the “one false move and you’re dead” approach to teaching children about being safe on the streets isn’t really going to help them in the long term. It makes parents scared to let their little darlings out, therefore they go everywhere by car, therefore don’t get used to walking along the road, and don’t get any road-sense whatsoever whilst cluttering up the streets with cars, making it more hazardous for all the children.

Personally I think the best way to make children safe near traffic is to get them used to walking, and get them used to dealing with traffic and understanding it, and being able to react to it.

If parents are to be persuaded to let their children walk, then they need to feel that their children are safer so we need to do everything we can to make the children safer but without restricting them and stopping them from walking. So that’s why I think pedestrian conspicuity is so important for children.

Anyway, the audience, who were mostly road safety officers, were interested in the way we’ve been promoting child conspicuity through projects with schools, mini workshops, the information we’ve supplied on our website and, most of all, through our product development....... and I think they quite liked having a real mum there who's got a bee in her bonnet (hmmm...high vis bonnets...hmmm...maybe good for 'Victorian Day' at school).